Summary
Today’s episode explores the critical differences between business development and marketing, particularly in the context of attracting good clients. Starting with a storytime segment, the discussion shifts to defining what business development entails, who should handle it within your company, and when it’s most effective. The episode then transitions to marketing, covering its definition, the ideal personnel for marketing tasks, and optimal timing. Finally, we compare and contrast the roles of business development and marketing, highlighting both their differences and similarities.
Contents
- 00:00 Introduction
- 3:35 Storytime
- 9:50 Business development
- 12:44 What does business development include?
- 16:20 Who, in your business, should be handling the business development
- 17:24 When do you perform business development?
- 19:49 What is marketing
- 23:32 Who, in your business, should be handling the marketing?
- 24:53 When should you do marketing?
- 28:54 The differences and similarities between business development and marketing