To Grow Your Business, Know Your People

I’ve always strongly believed that the people my organization hires are the most important element of our business success. This may be even more true in a technology intensive consulting industry like the one my company competes in. One of my greatest challenges as a manager and small business owner is finding (and keeping) smart people for my team.

The September 2015 Issue of Inc Magazine has a great short article entitled “Grow Your Business, Know Your People” that talks about one way to keep smart people on your team. The article highlights the need to know your team members personally, and to make them feel like they work with their friends and family. Here are a couple of powerful quotes from the article, which I encourage you to read in its entirety:

“Engaged, enthusiastic, and loyal employees are pivotal drivers of growth and health in any organization. The key to creating such workers in your business is as simple and cost free as it is overlooked. It comes in the form of giving them what they want, need, and deserve more than anything else: to be known.”

What does it mean to “be known”. Patrick Lencioni, the author of the article, explains:

“Known in the way that all people want to be known, by family and friends. Who they are. Where they come from. What makes them tick. How there life is going.”

Why is this so important? Patrick tells us that too:

When employees feel anonymous in the eyes of their managers, they simply cannot love their work, no matter how much money the make or how wonderful there job seems to be.”

This is great advice for business owners and managers. In the near future I want to write more on this topic.